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Brand Experience Creates FREE Word of Mouth Marketing

It was sooooo good…. The excitement continues…

I’m still buzzing from the brilliant brand experience from the 2015 Women in Travel Summit held in Boston, MA just a week ago!

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Wow! — What a wonderful experience to be in the presence of 300+ women who had one particular thing in common… a LOVE for traveling. It didn’t matter what the women did for a living or how much money they made, all that mattered was there was a room full of women who are passionate about the pleasures of traveling.

As a travel lover myself, it was quite a refreshing experience to be surrounded by women who have a great thirst for experiencing the world. We connected, shared, encouraged, inspired and empowered each other over several days of events and I’m willing to bet that at least 95% of the women who attended left ignited to follow their passions more.

“But there was something else happening during those moments. Something that words will not capture, but rather a feeling that my be difficult to articulate.”

From the moment I engaged with every single Women in Travel (WITS) team member there were smiles, friendliness, excitement, and a genuine LOVE for the roles they played in the event. They were helpful, cheerful, happy, and downright thrilled to be of service.

The hotel was superb! The welcome parties were lively. The goodie bags were delightful. The speakers were spectacular. The food was delicious. The participants were joyful. — I could go on and on!

As a guest featured speaker, I was greeted and treated with great care and sincere servitude. I came to the event without a carry on bag and left with a beautiful bag filled with tokens of appreciation. The women who attended my session on , “Cashing in On You” were simply awesome. They were eager to hear my message and were so engaged in the session and very grateful to have had experienced that moment. I was well received and well taken care of. 

Speakers LOVE this kind of treatment.

This was the first time I participated in the WITS and I can tell you one thing for sure. I’ll be back! It was truly a wonderful experience that I will remember and have been telling everyone I know about it. Yep, I’m doing FREE Word of Mouth Marketing about the EXPERIENCE I experienced. 

Now when anyone I know wants to connect with a vibrant community of women who love to travel, I will be sure to mention the Women in Travel Summit first. I loved it and I hope you check them out to see what all the rave is about.

Two of the most important elements of YOUR brand should be intentional attention to the relationship you have with your clients, customers and participants and the experience you provide them. When your potential and current clients/participants KNOW you really care about them and you provide them with stellar services coupled with a oh-so-ah-mazing experience… you have just locked in the power, strength and equity of your brand.

It is the relationship quality and brand experience that will inspire YOUR clients/participants to do FREE Word of Mouth Marketing for you and make you top of mind.

  • Are you intentionally giving GREAT attention to your brand?
  • Are you focusing on building authentic and genuine relationships?
  • Are you offering mind-blowing oh-so-ah-mazing experiences for your clients/customers and participants?

IF NOT, you are missing the mark! This is what makes your brand meaningful, magnetic and memorable! 

Thank you Beth Santos and team for allowing me to experience the Wanderful brand experience of the Women in Travel Summit, I will continue to tell others about how OH-so-ah-mazing you and your organization are!


And to all the attendees! I APPRECIATE all of the love, tweets and support you’ve given me because you loved MY brand experience!

Twitter is still buzzing about my “Cashing In On You” talk I did in Boston! – Didn’t make it there? Get these ‪#‎Catricology‬ quotable and Tweetable‪#‎BrandProfitability‬ tips. http://ow.ly/LbC5Y

p.s. — Don’t miss the WANDERFUL WITS 2016 in Irvine, California!


go girl network


AUTHOR - Catrice Jackson

Catrice M. Jackson, the truth-telling BOSSLady of Branding helps entrepreneurs clearly identify their soul-purpose brand and confidently unleash their Irresistible Trademark (IT) so they can unapologetically show up in the marketplace, shine and do the damn thing!

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